More and more girls are getting into football. But 97% of girls' grassroots teams are still underfunded and face going under.

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The biggest issue isn't getting girls on the pitch anymore, it's sustaining the teams.

 

So for Starling's 2026 Kick On scheme, we paired up small businesses with their local women's and girls' teams, turning them into the team sponsors.

 

 

Catch us in the news:​

Sport Bible

BBC News

Business Matters

 

AGENCY: Dark Horses

CDs: Josh Pearce, Sean Johnson

DIRECTOR: Mr Yankey

PRODUCTION COMPANY: NUSA

POST PRODUCTION: Stitch, Creative Outpost