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NISMO ELECTRIC RACER

To celebrate their home race in Tokyo, we created an 8-bit arcade game for the Nissan Formula E team, that lets people race at the speed of a real life Formula E car.

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It was designed in collaboration with Japanese artist Kentaro Yoshida, and inspired by 90s retro gaming culture in Tokyo.

 

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AGENCY: Dark Horses

CDs: Josh Pearce and Sean Johnson

ECD: Steve Howell  

PRODUCER: Leah Wattley

PRODUCTION COMPANY: Electric Studios

DESIGN: Yuriko Ui, Jordan Dicks

EDIT: Ashley Teegler, Steve Fowler

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ON SOCIALS:

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ELECTRIC RACER POSTER_4X5.png

BESPOKE 8-BIT LIVERY, DESIGNED BY KENTARO, FOR THE TOKYO RACE:

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NISSAN_FE_TOKYO_LIVERY_4x5_2.png
NISSAN_FE_TOKYO_LIVERY_4x5_3.png
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